work     play    info
Haas F1 Team Rebrand
[ Brand Identity ]
The Haas F1 Team is an American-owned Formula One racing team founded by Gene Haas. Haas made its debut in the 2016 Formula One season and is based in Kannapolis, North Carolina, with a European based in Banbury, UK. Haas F1 team is known for its pragmatic apporoach to racing, leveraging strong technical partnerships and focusing on cost-effective competitiveness. My goal for this project is to modernize and enhance the Haas F1 team’s rebrand, making it appealing to new audiences. 2024
Photoshop, Illustrator, After Effects



LOGO
Environmental Designwebsite and socialAPPAREL
APPLICATIONS

 previous

©YEON KO 2025